This
year Chinese actress Zhou Faguang collective fashion in four bright,
people feel the Chinese actress in an unprecedented fashion on the field
of the gas field, from domestic to foreign fighting, these well-known
actress in foreign real assessment of who in the fashion world top play
one day? Battle on the front!
Fashion Week Spring 2010 held in full swing, the Chinese actress Gong Li as, Michelle Yeoh, Zhang Ziyi, Maggie Cheung, Lin Chi-ling, Zhou Xun, Tang Wei, and so a second year female stars have long been in place at this time to Milan, Paris.
What is Fashion Week Banba? That the actress is not just mix a Lianshu, they always sit at the Fashion Week front row, brand designer accompany foreign fashion reporter can accurately call out their names. Under the spotlight they shine more than some Hollywood stars. They see the show is an invitation to make both brand exposure and earn things, allow consumers to have a positive brand associations "like Gong Li as the Queen of tolerance, as elegant as Maggie Cheung," is currently in the Chinese circle, only Maggie Cheung, Gong Li, Zhang Ziyi trio to climb to such a high position.
Hong Kong superstar Maggie Cheung turns in an elegant, luminous performance Hong Kong superstar Maggie Cheung turns in an elegant, luminous performance (from Hong Kong superstar - Maggie Cheung for our interpretation of the meaning of elegance ... ... taken from the "RED CARPET" (the red carpet of America's most professional review site)
English name (Maggie Cheung)
google search volume: 551,000
International magazine cover: about fifteen, including the French version of "ELLE", UK "Another Magazine"
Lane Crawford International brand endorsement: Piaget table OLAY, pt platinum, Qeelin jewelry, Lane Crawford
Maggie Cheung has also been less obsessed with "black ash", attended Fendi05 Fashion Week with a pink fur on the show, although a bit tacky, but also appears in high spirits, her style and temperament, the high level and has captured the hearts of Fendi, "Lafayette" and said the designer Karl Lagerfeld, see Maggie Cheung highly regarded.
Seating: First row
VIP Status: Invited VIP
Last season Gong Li arrived at the LV show wearing a chic denim look。 Last season Gong Li arrived at the LV show wearing a chic denim look. This time opted for a sophisticated black coat/dress from the Fall 2009 collection which she paired with Cancan heels.。 This time opted for a sophisticated black coat / dress from the Fall 2009 collection which she paired with Cancan heels.. she looks gorgeous。 she looks gorgeous. (Previous quarter, Gong Li attended the LV fashionable denim style fashion show, this time, she wore LV2009 series of black skirt folds, with Kankan shoes, this one is great.) - ... From "RED CARPET "
Gong Li more red ... ...
English name (Gong Li) google search volume: 6.43 million
International magazine cover: about twenty, including the "TIME", "people", "Entertainment Weekly" and other well-known magazines.
International brand endorsement: Chopard jewelry, L'Oreal Paris,
LV2009 spring and summer launch of wide-leg jeans with a cool denim shirt is ideal for Gong Li's body, kimono-style wide belt to Gong Li in the shape of the model in looked even better than the T station. Leopard handbag with multi-colored wooden bracelets bring the national level so that Gong Li appears to the atmosphere unassuming style, is impressive.
Big event: LV, accompanied by the boss, the last second approach
LVLV Chairman and Chief Executive Officer YVES CARCELLES (left) accompanied throughout Gong Li, Gong sister shows the high status.
Gong Li with the LV design director Marc Jacobs a close relationship.
Removed from the high-profile fashion circles abroad, Zhang Ziyi won the vast majority of attention, in the eyes of many foreigners, is the Chinese beauty Zhang Ziyi, Zhang Ziyi on behalf of the Chinese women's fashion.
Zhang Ziyi opted for a cute Armani short suit look, with a black baker hat.I loved her ombre sequined jacket with a ruffled collar. Zhang Ziyi opted for a cute Armani short suit look, with a black baker hat.I loved her ombre sequined jacket with a ruffled collar. (Zhang Ziyi wearing a black beret, with a lovely Armani shorts playing style, I love Her sequined jacket collar) - From "RED CARPET"
How hot is Ziyi!
English name (zhang ziyi) google search volume: 16.7 million
International magazine cover: about 30, including the "TIME", "VOGUE" Korean version, "ELLE" (Singapore) and other international brand ambassador: PT platinum EMPORIO ARMANI Maybelline
International chapter is not the beginning so the atmosphere. In 2005, when she participated DIOR 2005/06 Haute Couture (Winter Women) conference, this one to wear eye-popping. The lake covered with folds of her blue dress set off a small ceremony outside the short score, increased the shawls ambiguous color disaster. Not to mention her feet like slippers objects, which a shape can only fail to describe.
Giorgio Armani and Zhang Ziyi has long been a friend of the.
The actress is the second echelon fashion week, participated in one or two of Fashion Week, face still not cooked, the brand is the biggest reason for inviting them to take care of Asian or Chinese market, in order to win during the fashion week more Asian, Chinese media layout and attention, inviting them to purely commercial considerations, not to say that the actress in the international fashion industry have much impact. So Fashion Week is a meteor were mixed Lianshu, participated in this year, perhaps, not be invited next year, as the meteor general, light can be a difficult and then, a lot of foreign fashion media do not know the actress's name, let alone be concerned about them.
The tragedy lies in having Michelle Yeoh Gong Li, also a special guest, is also an LV-date clothing, or without any explanation of her thunder was robbed to the latter. Media coverage, "Gong Li attend Fashion Week Queen gesture" and was on her story into a "hit woman Michelle Yeoh also attended." Fortunately, used to see various aspects of society, tolerance diminished Michelle Yeoh, and Gong Li intimate photo, a supporting role on supporting it.
LV The new autumn and winter leather handbags + LV09 + LV New Earrings
Left behind this year's
Zhou Xun in the bottleneck toward the international card
To say that Zhou Xun is one of the best fashion icon, but compared to Gong Li, Zhang Ziyi and the like to take the international scope of the actress, her popularity was slightly lower. Coupled with her height limitations, the big burly hard to blaze a new trail of international fashion circles. But the difficulty does not mean no chance the past few years has been the great support of Chanel, Zhou Xun has gradually played international signs, to wait till that "reckless", it is estimated only encounters the problem.
Chanel senior set of uniforms antique + "Paris - Moscow" Advanced Hand Workshop Series red patent leather belt + "Paris - Venice" 09 to 10 in early spring vacation series red bracelet.
Zhou Xun dressed in Chanel's little black dress from the senior set of uniforms antique, but she also with the charming red lips, bright red patent leather belts, bracelets for the little black dress look, but in the boring style.
Lin Chi-ling
Actress in the fashion week in qualifying in the end? Their concern to what extent the situation can go? Here are some inside, some gossip, some of you will want to know.
Interview with our reporter Zhang Yan
Student staff will be involved as Milan fashion week, work repeatedly invited the media to participate in International Fashion Week and more young designers to participate as the Paris haute couture fashion week
Southern Entertainment: Do you participate in a variety of off Fashion Week, Fashion Week, in your opinion to participate in the threshold of high?
Shao Jia: In the past this is a quite hard thing, including the European native is not as good an opportunity to see. The past two years because the entire luxury market in mainland China more prosperous, so the domestic media have so much opportunity to participate, media can even be first-line fashion to get a good position, and foreign well-known fashion critic can emulate.
Southern Entertainment: How does the guest list came out of it?
Shao Jia: the brand is not the same angle, like inviting the star is certainly their own brand image with the closely related, and the media, we also often work together to facilitate communication.
Southern Entertainment: This year's Paris Fashion Week are invited to many Chinese stars, in your view, China's strength is now more and more attention by the international fashion industry?
Shao Jia: Let me give a simple example, I was a student at Fashion Week had a brand for the Turkish service, at the time the feeling is very obvious, they are to participate in national media, propaganda is quite luxurious, but you can feel it is only a matter of concern in the national media, international media does not focus as we imagined. China's current situation, too, the brand went out, we all feel proud, but not so much influence? Now Chinese-star luxury brands have been invited to attend Fashion Week, largely because our market more attractive, they are not in the international arena so well sculpted, but the brand to do so or to achieve its purpose, because this is to rely on these stars to attract us to the Chinese media reported.
Southern Entertainment: Stars are invited to "access" standards?
Shao Jia: on the one hand is the star's own temperament, wearing a Style, the other is often a co-branding, and designers Jiaoshu, such as Maggie, has her own French background, while clothing does have her own understanding, brand prefer this star
Southern Entertainment: Fashion Zhou Jiabin what is particular about the location?
Shao good: there is certainly seniority. And even some brands such as Dolce & Gabbana's big show, it may be no place, everyone had to get standing tickets for admission. But the problem is not to say the location, sometimes some adjustments, such as Hidetoshi Nakata, he will attend Fashion Week basically, because he is considered the Japanese male fashion icon, but may also be routed to the second row. You may feel the brand had gas, which are difficult to guess.
Different title, different treatment
Bell Rock: At least with the Asia Pacific region or China, the agents to communicate, then they will report to headquarters in the list, so that fashion week will have your invitations. Now, I think Fashion Week basically has no threshold, as long as you communicate with each other, the brand is holding the welcoming attitude.
Bell Rock: This is a common phenomenon, different titles, such as the editor of the treatment with the normal editing certainly different. But with the brand, a brand depends on the degree of respect for guests and the guests were in their minds the importance of.
Bell Rock: Some simple metrics, such as famous as some foreign editor of the magazine is definitely sitting in the front row, while more mainstream star is the first row, which is the image of the brand positioning by the decision. In addition, I want to emphasize is that from the guest list you may find it hard to determine who had gas, but it must be able to judge who is popular. As now, a lot overnight, influential civil fashion bloggers will be invited to see the show.
Bell Rock: This is the strategy with the brand. Now more and more prosperous China market, this time looking for Chinese people familiar faces will be more intimacy than choose a number of foreigners, so they will use some of the Asian star to represent or to participate in their show, to show their designs and work is the same for Asians.
Fashion Week Spring 2010 held in full swing, the Chinese actress Gong Li as, Michelle Yeoh, Zhang Ziyi, Maggie Cheung, Lin Chi-ling, Zhou Xun, Tang Wei, and so a second year female stars have long been in place at this time to Milan, Paris.
Fashion Week's big show, the stage show is designed, the audience dispute is fame and fortune.
See the show is not to sit in the front row, middle position is not the
most, the number of brands, please see a show, all in all are
"international star" status of the highlight is the stylish appeal of
the embodiment of foreign stars to compete, the domestic big Stars have
to fight.
Both look good and dress well, have the ability to sat as long as the
big show in the first row does not move house, it must be the biggest
audience the entire show, "Waner" one.
This year Chinese actress Zhou Faguang collective fashion in four
bright, people feel the Chinese actress in an unprecedented fashion on
the field of the gas field, from domestic to foreign fighting, these
well-known actress in foreign real assessment of who in the fashion
world top play one day? Battle on the front!
Fashion Week Banba
Members: Gong Li, Maggie Cheung Zhang Ziyi
Members: Gong Li, Maggie Cheung Zhang Ziyi
What is Fashion Week Banba? That the actress is not just mix a Lianshu, they always sit at the Fashion Week front row, brand designer accompany foreign fashion reporter can accurately call out their names. Under the spotlight they shine more than some Hollywood stars. They see the show is an invitation to make both brand exposure and earn things, allow consumers to have a positive brand associations "like Gong Li as the Queen of tolerance, as elegant as Maggie Cheung," is currently in the Chinese circle, only Maggie Cheung, Gong Li, Zhang Ziyi trio to climb to such a high position.
Maggie the highest rate of fine fashion show
“Kate Moss”。 Maggie had said her heart fashion ICON is "Kate Moss". In the eyes of many foreigners, she is from the East Kate Moss,
oriental beauty of face and international fashion taste, she can be
described as fashion week's most popular Chinese actress, many big names
are trying to snatch objects.
Foreign fashion media evaluation:
Hong Kong superstar Maggie Cheung turns in an elegant, luminous performance Hong Kong superstar Maggie Cheung turns in an elegant, luminous performance (from Hong Kong superstar - Maggie Cheung for our interpretation of the meaning of elegance ... ... taken from the "RED CARPET" (the red carpet of America's most professional review site)
General valuation of 100,000
FENDI VIP Party: Fendi coat + vintage necklace
FENDI VIP Party: Fendi coat + vintage necklace
General valuation of 200,000
Burberry + black fringed coat of gray high-heeled boots winter fur collar + Burberry 09
Burberry + black fringed coat of gray high-heeled boots winter fur collar + Burberry 09
Man Yu how red ... ...
English name (Maggie Cheung)
google search volume: 551,000
International magazine cover: about fifteen, including the French version of "ELLE", UK "Another Magazine"
Lane Crawford International brand endorsement: Piaget table OLAY, pt platinum, Qeelin jewelry, Lane Crawford
Maggie Cheung and Lanvin designer Albert Al Bartz, Chanel designer Karl
Lagerfeld, LV Chairman and CEO Yves Carcelle husband are good friends.
Past performance of fashion week
Fendi05 Fashion Week
Fendi05 Fashion Week
Maggie Cheung has also been less obsessed with "black ash", attended Fendi05 Fashion Week with a pink fur on the show, although a bit tacky, but also appears in high spirits, her style and temperament, the high level and has captured the hearts of Fendi, "Lafayette" and said the designer Karl Lagerfeld, see Maggie Cheung highly regarded.
The Fashion Week show
Attended the show: Chanel, Burberry, Lanvin, Givenchy2010 spring and summer fashion show, Fendi VIP party
Seating: First row
VIP Status: Invited VIP
Big event: a photo up to big-name designers
General valuation of more than 500,000
The first line of the sun
Chanel Haute winter fashion show Chanel09 little black dress + chanel2.55 bag + chanel2010 early spring vacation series necklace
Maggie put on her favorite black knee-length skirt, together with the dotting of the gold and silver necklace black handbag, the overall shape of simple and modern.
Gong Li is the Chinese people to sign one of the world, a magazine
conducted a survey, she is the highest recognition of the Chinese
foreign actress. "TIME", "people" and other well-known magazines have recorded her slightly solemn Asian faces. Although much exposure in recent years, but will certainly be playing the Queen gesture. In this behind the LV, accompanied by Head Office senior Tiaoyi Fu,
personal stylist to take care of Hong Kong invited the "big" story. This year, a new version of this story, become a "LV, accompanied by the boss, big Gong Li last second approach." Many people speculate, LV Gong Li is expected to become the next spokesperson.The first line of the sun
Chanel Haute winter fashion show Chanel09 little black dress + chanel2.55 bag + chanel2010 early spring vacation series necklace
Maggie put on her favorite black knee-length skirt, together with the dotting of the gold and silver necklace black handbag, the overall shape of simple and modern.
Foreign fashion media evaluation:
Last season Gong Li arrived at the LV show wearing a chic denim look。 Last season Gong Li arrived at the LV show wearing a chic denim look. This time opted for a sophisticated black coat/dress from the Fall 2009 collection which she paired with Cancan heels.。 This time opted for a sophisticated black coat / dress from the Fall 2009 collection which she paired with Cancan heels.. she looks gorgeous。 she looks gorgeous. (Previous quarter, Gong Li attended the LV fashionable denim style fashion show, this time, she wore LV2009 series of black skirt folds, with Kankan shoes, this one is great.) - ... From "RED CARPET "
Gong Li more red ... ...
English name (Gong Li) google search volume: 6.43 million
International magazine cover: about twenty, including the "TIME", "people", "Entertainment Weekly" and other well-known magazines.
International brand endorsement: Chopard jewelry, L'Oreal Paris,
Past performance of fashion week
LV2009 spring and summer fashion week
LV2009 spring and summer fashion week
LV2009 spring and summer launch of wide-leg jeans with a cool denim shirt is ideal for Gong Li's body, kimono-style wide belt to Gong Li in the shape of the model in looked even better than the T station. Leopard handbag with multi-colored wooden bracelets bring the national level so that Gong Li appears to the atmosphere unassuming style, is impressive.
The Fashion Week show
Attended the show: Louis Vuitton2010 spring and summer fashion show
Seating: First row, top accompanied
Status: Invited guests
Big event: LV, accompanied by the boss, the last second approach
General valuation of more than 10 million line of the first sun
“L'Ame du Voyage” LV2009 fall and winter couture + jewelry series "L'Ame du Voyage"
This body can be described as Yanyaqunfang Gong Li. Is the only actress to wear on the audience the value of tens of millions of LV L'Ame du Voyage fine jewelry, and instantly become the focus of audience.
“L'Ame du Voyage” LV2009 fall and winter couture + jewelry series "L'Ame du Voyage"
This body can be described as Yanyaqunfang Gong Li. Is the only actress to wear on the audience the value of tens of millions of LV L'Ame du Voyage fine jewelry, and instantly become the focus of audience.
LVLV Chairman and Chief Executive Officer YVES CARCELLES (left) accompanied throughout Gong Li, Gong sister shows the high status.
Gong Li with the LV design director Marc Jacobs a close relationship.
ZIYI Zhang Ziyi China's world ZIYI
Removed from the high-profile fashion circles abroad, Zhang Ziyi won the vast majority of attention, in the eyes of many foreigners, is the Chinese beauty Zhang Ziyi, Zhang Ziyi on behalf of the Chinese women's fashion.
Foreign fashion media evaluation:
Zhang Ziyi opted for a cute Armani short suit look, with a black baker hat.I loved her ombre sequined jacket with a ruffled collar. Zhang Ziyi opted for a cute Armani short suit look, with a black baker hat.I loved her ombre sequined jacket with a ruffled collar. (Zhang Ziyi wearing a black beret, with a lovely Armani shorts playing style, I love Her sequined jacket collar) - From "RED CARPET"
How hot is Ziyi!
English name (zhang ziyi) google search volume: 16.7 million
International magazine cover: about 30, including the "TIME", "VOGUE" Korean version, "ELLE" (Singapore) and other international brand ambassador: PT platinum EMPORIO ARMANI Maybelline
Past performance of fashion week
International chapter is not the beginning so the atmosphere. In 2005, when she participated DIOR 2005/06 Haute Couture (Winter Women) conference, this one to wear eye-popping. The lake covered with folds of her blue dress set off a small ceremony outside the short score, increased the shawls ambiguous color disaster. Not to mention her feet like slippers objects, which a shape can only fail to describe.
The performance <br /> attend Fashion Week show: Giorgio Armani
2010 spring fashion show seats: first row of the identity: brand ambassador big events special guests: The designer praised tall Oriental beauty
2010 spring fashion show seats: first row of the identity: brand ambassador big events special guests: The designer praised tall Oriental beauty
General valuation of more than 150,000 the first line of the sun
Giorgio Armani09 Winter clothing + Christian Louboutin
Small sequined pants suit with a fifth of the atmosphere appears capable, black hat is a fashionable accessory
Giorgio Armani09 Winter clothing + Christian Louboutin
Small sequined pants suit with a fifth of the atmosphere appears capable, black hat is a fashionable accessory
Giorgio Armani and Zhang Ziyi has long been a friend of the.
Fashion Week meteor
Members: Lin Chi-ling Zhou Xun Huang Tang Wei Michelle Yeoh
Members: Lin Chi-ling Zhou Xun Huang Tang Wei Michelle Yeoh
The actress is the second echelon fashion week, participated in one or two of Fashion Week, face still not cooked, the brand is the biggest reason for inviting them to take care of Asian or Chinese market, in order to win during the fashion week more Asian, Chinese media layout and attention, inviting them to purely commercial considerations, not to say that the actress in the international fashion industry have much impact. So Fashion Week is a meteor were mixed Lianshu, participated in this year, perhaps, not be invited next year, as the meteor general, light can be a difficult and then, a lot of foreign fashion media do not know the actress's name, let alone be concerned about them.
There by invitation
Tang Wei
The appearance of law-abiding
The Tang Wei Fashion Week debut surprise is lacking, and models with
models of the basic package with the law, coupled with Guadan makeup,
being accidentally drowned in the stars. Compared with "Lust, Caution" hot when invited by Salvatore Ferragamo
at Milan Fashion Week with "The Devil Wears Prada" U.S. version "VOGUE"
editor Anna Wintour sitting front row with the circumstances (see
below), now can be described as what it used to.
Performance at Fashion Week show: Christian Dior2010 seat spring and summer fashion show: Second row status: special guest
General valuation of 100,000
The first line of the sun
In the latest series of autumn and winter clothing Dior09 + Lady Dior bag + Dior New high heels
As if the COPY version of the T-Taiwan model, not have their own mix of thoughts. This one can not see the show be successful models.
In the latest series of autumn and winter clothing Dior09 + Lady Dior bag + Dior New high heels
As if the COPY version of the T-Taiwan model, not have their own mix of thoughts. This one can not see the show be successful models.
Michelle Yeoh thunder stolen diminished tolerance
The tragedy lies in having Michelle Yeoh Gong Li, also a special guest, is also an LV-date clothing, or without any explanation of her thunder was robbed to the latter. Media coverage, "Gong Li attend Fashion Week Queen gesture" and was on her story into a "hit woman Michelle Yeoh also attended." Fortunately, used to see various aspects of society, tolerance diminished Michelle Yeoh, and Gong Li intimate photo, a supporting role on supporting it.
Fashion Week show
Christian Dior2010 seat spring and summer fashion show: Second row status: special guest
Christian Dior2010 seat spring and summer fashion show: Second row status: special guest
General valuation of 200,000
The first line of the sun
LV The new autumn and winter leather handbags + LV09 + LV New Earrings
Posture with martial arts star Michelle Yeoh played with a brown leather, it is able and generous. Accessories and Gong Li in the same section, select the gold earrings in the shape of increased trace of charm.
Left behind this year's
Zhou Xun in the bottleneck toward the international card
To say that Zhou Xun is one of the best fashion icon, but compared to Gong Li, Zhang Ziyi and the like to take the international scope of the actress, her popularity was slightly lower. Coupled with her height limitations, the big burly hard to blaze a new trail of international fashion circles. But the difficulty does not mean no chance the past few years has been the great support of Chanel, Zhou Xun has gradually played international signs, to wait till that "reckless", it is estimated only encounters the problem.
Performance at Fashion Week show: Chanel2009 autumn and winter high-level global conference custom seats: first row as: special guest
General valuation 500 000
The first line of the sun
Chanel senior set of uniforms antique + "Paris - Moscow" Advanced Hand Workshop Series red patent leather belt + "Paris - Venice" 09 to 10 in early spring vacation series red bracelet.
Zhou Xun dressed in Chanel's little black dress from the senior set of uniforms antique, but she also with the charming red lips, bright red patent leather belts, bracelets for the little black dress look, but in the boring style.
Lin Chi-ling
Red in the country is below the international
2008 "Red Cliff" hot, when Lin Chi-ling invited to participate in more
than one brand show, develop their style of Chinese supermodel. She also became the first to leave a wooden shoe last to do exhibits
Taiwan actress, with Audrey Hepburn, Marilyn Monroe and other stars
share the honor.
But forget the old fashion greed new week fresh and always have more
choices in 2010, four major fashion weeks, we will look at the human
figure of less than Linyi.
Performance at Fashion Week
show: Milan Fashion Week Spring 2009 Salvatore Ferragamo brand show
seat: Ferragamo James Ferragamo third-generation family beside him as:
special guest
General valuation of 200,000
The first line of the sun
Salvatore Ferragamo Dress + Salvatore Ferragamo Salvatore Ferragamo handbags ling silver models wearing very sexy evening wear eye-catching halter chest, curly hair costume a doll, Yan press audience.
Salvatore Ferragamo Dress + Salvatore Ferragamo Salvatore Ferragamo handbags ling silver models wearing very sexy evening wear eye-catching halter chest, curly hair costume a doll, Yan press audience.
Go rub yourself Huang
Their way to Milan to see a photo show
Just admit married Huang, bring her husband, Jiang Kai financial talent
attended the Gucci Milan Fashion Week Spring-Summer fashion show.
Huang is the first time to see the fashion show in Milan, the brand did
not invite her, she just happened to take pictures of Milan led the
way, go look at her husband's show, is very evident. That is for love to find a fashion export, is better than visiting a bedding shop when they were much more candid style.
Performance at Fashion Week show: Gucci2010 spring and summer fashion show seats: three rows of the future status: general guests
General valuation of 100,000
The first line of the sun
Polka Dot Dress + Gucci Gucci handbags
BOBO head that is horror, like most of the 1990s Hong Kong stars. With superfluous black stockings, the overall shape make people laugh.
Polka Dot Dress + Gucci Gucci handbags
BOBO head that is horror, like most of the 1990s Hong Kong stars. With superfluous black stockings, the overall shape make people laugh.
Who sat in the front row? According to seniority is "clear rules"
Actress in the fashion week in qualifying in the end? Their concern to what extent the situation can go? Here are some inside, some gossip, some of you will want to know.
Interview with our reporter Zhang Yan
"Claire" fashion editor
Student staff will be involved as Milan fashion week, work repeatedly invited the media to participate in International Fashion Week and more young designers to participate as the Paris haute couture fashion week
Zhang Ziyi, Maggie Cheung and internationally recognized face of fashion
Southern Entertainment: Do you participate in a variety of off Fashion Week, Fashion Week, in your opinion to participate in the threshold of high?
Shao Jia: In the past this is a quite hard thing, including the European native is not as good an opportunity to see. The past two years because the entire luxury market in mainland China more prosperous, so the domestic media have so much opportunity to participate, media can even be first-line fashion to get a good position, and foreign well-known fashion critic can emulate.
Southern Entertainment: How does the guest list came out of it?
Shao Jia: the brand is not the same angle, like inviting the star is certainly their own brand image with the closely related, and the media, we also often work together to facilitate communication.
Southern Entertainment: This year's Paris Fashion Week are invited to many Chinese stars, in your view, China's strength is now more and more attention by the international fashion industry?
Shao Jia: Let me give a simple example, I was a student at Fashion Week had a brand for the Turkish service, at the time the feeling is very obvious, they are to participate in national media, propaganda is quite luxurious, but you can feel it is only a matter of concern in the national media, international media does not focus as we imagined. China's current situation, too, the brand went out, we all feel proud, but not so much influence? Now Chinese-star luxury brands have been invited to attend Fashion Week, largely because our market more attractive, they are not in the international arena so well sculpted, but the brand to do so or to achieve its purpose, because this is to rely on these stars to attract us to the Chinese media reported.
Southern Entertainment: Chinese stars who have influence in international fashion?
Shao Jia: still there.
I remember as a young designer personally involved in a show, because
there are friends, please go to Michelle Yeoh, though her dress is very
low key, but the foreign media was soon recognized, is recognized by the
international fashion industry faces.
Southern Entertainment: Stars are invited to "access" standards?
Shao Jia: on the one hand is the star's own temperament, wearing a Style, the other is often a co-branding, and designers Jiaoshu, such as Maggie, has her own French background, while clothing does have her own understanding, brand prefer this star
Southern Entertainment: Fashion Zhou Jiabin what is particular about the location?
Shao good: there is certainly seniority. And even some brands such as Dolce & Gabbana's big show, it may be no place, everyone had to get standing tickets for admission. But the problem is not to say the location, sometimes some adjustments, such as Hidetoshi Nakata, he will attend Fashion Week basically, because he is considered the Japanese male fashion icon, but may also be routed to the second row. You may feel the brand had gas, which are difficult to guess.
Southern Entertainment: There is not no heavyweight guests arrived at the scene show the situation does not start?
Shao Jia: Yes.
Generally speaking, would show the time delay, the more the more likely
a big show next extension, which were sometimes is to other stars,
sometimes more powerful fashion to other people present.
In fact, the star in the fashion industry is not the mainstream, or
those who truly influential fashion chiefs, such as Anna Wintour. But so many times I attended Fashion Week, she actually attended the very early time.
Bell Rock
"Ceci sisters' editor
Different title, different treatment
Southern Entertainment: general level of which need to be sure the brand will be invited?
Bell Rock: At least with the Asia Pacific region or China, the agents to communicate, then they will report to headquarters in the list, so that fashion week will have your invitations. Now, I think Fashion Week basically has no threshold, as long as you communicate with each other, the brand is holding the welcoming attitude.
Southern Entertainment: Fashion Week, there is the phenomenon of seniority?
Bell Rock: This is a common phenomenon, different titles, such as the editor of the treatment with the normal editing certainly different. But with the brand, a brand depends on the degree of respect for guests and the guests were in their minds the importance of.
Southern Entertainment: What criteria can determine the weight of the guests?
Bell Rock: Some simple metrics, such as famous as some foreign editor of the magazine is definitely sitting in the front row, while more mainstream star is the first row, which is the image of the brand positioning by the decision. In addition, I want to emphasize is that from the guest list you may find it hard to determine who had gas, but it must be able to judge who is popular. As now, a lot overnight, influential civil fashion bloggers will be invited to see the show.
Southern Entertainment: More Chinese star in the international fashion week, how you look at their international influence?
Bell Rock: This is the strategy with the brand. Now more and more prosperous China market, this time looking for Chinese people familiar faces will be more intimacy than choose a number of foreigners, so they will use some of the Asian star to represent or to participate in their show, to show their designs and work is the same for Asians.
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